2 posts tagged “search engine reputation management”

I have never been a heavy user of linkedin.com until recently.  Part of my new job at managing the blog community at www.drivingsales.com is to bring in new members and potential clients so I have been leveraging linkedin as part of this process.

I enabled the blog app, which brings in your blog and friends blog content to your profile, and added a link to my profile.  I was surprised after updating my profile that I had the opportunity to enter a drawing by Banana Republic.  I am not sure if linkedin uses this type of monetization regularly but I thought it was genius.

You get a new entry every time you update your profile through Nov 22nd for a $1000 shopping spree an BR.  This does two things.  It gives Bannana Republic some huge brand awareness marketing and potential sales now, you also get a discount coupon, it will also drive traffic back to linkedin.  You can only get 10 entries but if it gets their users updating their profile and driving traffic to their site it worked.

Not sure that I have ever been a real fan of Banana Republic but if they give me a grand for updating my profile at linkedin I am subject to become a raving fan of both.

On another note I have not been updating here as regulary as I used to but that will change.  I am going to devote a lot of time here adding content about Search Engine Reputation Management in the near future.

I am working on an experiment in Search Engine Reputation Management and may have bitten off more than I can chew for me personally.  If I was doing it for a client it would be ok because there would be more reward in it for me in doing it at the onset.  Right now there is no immediate rewards other than developing a proof of concept.  Which at the end of the day will be more valuable than anything.

I will share those results at an Automotive Social Network I am on staff at, as this test progresses.  Right now I am just trying to own the first page of Google for my name, each and every entry.  It will be a tough one to accomplish as there are other people with my same name all over the country.

The cool thing I discovered while setting up my profile here is that I can cross post to Livejournal.com and that setting up a personal network at ning.com is not that hard to do.  The only thing is I cannot see the real value of having a personal network at ning for any other reason than search engine reputation management.

I will be setting up an email series for individuals to help manage their online reputation as this progresses.  Giving them a sure fire way to lock down their search engine presence.  So no matter what happens negative information will not creep into the SERP's